Unibet plays with The Devils

February 7, 2022

Unibets partnership with the New Jersey Devils is one of the longest running partnerships in New Jersey between and sportsbook and a NHL team. Unibet sportsbook who has expanded into several different states since this deal was made back in September 2019. 2,5 years later they are still going strong in their maiden state slowly picking up market share from the established US sportsbooks. 

The Unibet brand has always been aiming for long term success and there is still chance for them to make it big in the US. 

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New Jersey Devils & Unibet - The Partnership

Goalkeeper legend and Executive Vice President of Business Development, Martin Brodeur commented:

New Jersey Devils fans are some of the most passionate and educated hockey fans in the world. The sportsbook app developed by Unibet offers dedicated Devils fans a really special, new way to engage with the game they love.

Martin Brodeur also takes on the role of Unibet brand ambassador. Unibet will through this deal get strong in-arena and digital exposure on everything around the Devils. Unibet have been and still is one of the most successful online gambling brands worldwide. They have served European customers for over 20 years and just launched their sports betting product in New Jersey last week. This partnership is good news for Unibet and shows that they are serious about their US market approach.

“We are incredibly excited over our partnership with New Jersey’s beloved Devils, and especially over welcoming goaltending legend Martin Brodeur to our team,” said Arnas Janickas, Head of U.S. Marketing at Unibet. “Together with the Devils and Prudential Center, Unibet players will enjoy a greater entertainment and hospitality experience, and now with our newly launched Sportsbook in New Jersey we anticipate a long and successful partnership with the Devils.”

Let’s see if Unibet take a similar approach in their Pennsylvania launch later this year. The Flyers are already taken by SugarHouse but the Penguins is still up for grabs.

Gus Anderson
Gus Anderson is a gambling wizard. As a kid he dreamt about becoming a Tennis, Hockey and Golf professional but ended up as a gambling professional with focus on both sports & casino.