Unibet opens sportsbook in New Jersey

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Today (Sept 10) Unibet has launched its New Jersey sportsbook. This is exciting news for all sportsbettors in the Garden State. Unibet has harvested success in Europe over the last two decades with a great and solid sportsbook product.

We are very excited to launch our first sportsbook in the US and being able to give our customers in New Jersey a first-class sports betting experience. To be able to do this in partnership with a brand as strong as Hard Rock Hotel & Casino who share our vision to be a leader in the US market is a great feeling –  says Manuel Stan, SVP Kindred US.

We are also very pleased to extend the strong bond we have with Kambi as our sportsbook supplier, who we have worked closely with for the past 22 years in Europe and in Australia. We have been preparing very thoroughly for this moment for a long time and are ready and excited to become a part of what most likely will become the largest betting market in the world – says Stan.

The Kindred Group (formerly Unibet Group) has already online casino operations in place in New Jersey and with the introduction of sports betting they now offer a one-stop-shop for gamblers. Their partnership with Hard Rock Hotel & Casino Atlantic City was announced quite some time ago and their next step is to take on the Keystone State (Pennsylvania) together with their land-based partner The Mohegan Sun. We welcome Unibet to the world of sports betting in New Jersey!

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