William Hill Sportsbook 4.9



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William Hill Colorado

William Hill is, following the merger with Caesars, now operating under the name Caesars Sportsbook, read the review to learn more about this interesting brand.

William Hill CO became an option in Colorado sports betting in 2020. With William Hill being a credible sportsbook brand around the world well before that, Colorado sports bettors can be confident in the experience they will have with this bookmaker. 

Even in a competitive marketplace like the CO sports betting market, William Hill Colorado stands out as one of the best products available.

  • William Hill has been in business since 1934
  • William Hill Colorado launched in 2020
  • Bettors can choose from a massive list of sporting events to wager on.
William Hill review

William Hill Colorado Sports Betting

In the Western United States, Nevada has long been the gold standard for sports gambling. But that status might be challenged by Colorado, thanks to the sheer number of options that bettors have at their disposal there. When William Hill Colorado launched in the state in 2020, it became the 13th online sportsbook that Coloradans had to choose from. That competition only serves to benefit sports gamblers.

With so many sportsbook options available, sports betting sites have to offer the best product they can to stand out above the competition. In the case of William Hill CO, that isn’t a concern. They offer one of the best sportsbook experiences in the United States for Colorado sports bettors, making them a destination worth checking out for William Hill Denver players or those in other parts of the state.

One of the ways William Hill CO does this is by offering a huge menu of sports to wager on. Given their global footprint, William Hill has odds on both American and international sports. 

There is also William Hill live football betting and live betting on other sporting events. The result is an array of options that are available to bettors around the clock, more or less. Here is a list of sports that bettors can wager on with William Hill CO.

Selection of sports to bet on  
🏈 Football⚾ Baseball🏀 Basketball
🏒 Hockey⚽ Soccer🎾 Tennis
🏏 Cricket⛳ Golf🎯 Darts
👊 MMA🏎️ Motor Racing🏉 Rugby
🚴 Cycling🎓 College Sportsand more…


William Hill Sports Betting Partners Colorado

Sports bettors in Colorado might see William Hill on their televisions and hear about them on the radio often. That would be the result of a partnership between William Hill CO and CBS Sports, who has made William Hill the sports betting information provider for CBS Sports. 

This means that betting odds that are discussed on CBS Sports programming will come directly from William Hill, increasing their visibility among sports fans.

CBS Sports

As a whole, CBS Sports has a decent sized footprint in Colorado. They cover the NFL, regularly televising Denver Broncos games in the state. They also carry the NCAA Tournament and other high-profile sporting events at the collegiate level. The partnership between William Hill CO and CBS Sports lends additional credibility to both brands by virtue of tying themselves to the brand of the other.


William Hill Casino Colorado

Online casino gambling is not currently legal in Colorado. Because of that, William Hill CO and other sports gambling sites are not allowed to offer casino games to their players. 

With Colorado quickly becoming a hub for sports betting in the United States, it will be interesting to see if the legal status of sports betting changes as well. If it does, we will update this post to reflect any changes.

Unfortunately for Colorado bettors, William Hill offers a strong casino product in other parts of the world. Coloradans will have to wait to see if they will be able to see the William Hill casino for themselves in the future.

William Hill TV Colorado

Another popular feature that is not available at William Hill CO is live streaming. In other countries, it is a popular practice for sportsbooks to offer live streaming of sporting events through the William Hill mobile app or desktop. 

In the United States, though, there has yet to be a sportsbook that has been able to do this. With media rights contracts in place for most major sports, it will be interesting to see if this changes in the future.

One of the most in-demand features in US sports gambling is the ability to stream live sporting events directly from a sportsbook. Unfortunately, due to the complex media rights situations in the country, that feature is not yet common in this country or in New Jersey. Because of that, Unibet live streaming is not yet up and running.

How to Register a William Hill CO Account

For new players, starting an account with William Hill in Colorado is an easy task. Bettors just need to follow the prompts provided by the site for the most part to get started. Here is a list of the steps involved in getting registered with William Hill CO.

1 Click on the link below

This will take you to the William Hill CO mobile app or website.

2 Click register

Click the Register button to get started.

3 Enter your details

Fill out the information requested by the site.

4 Confirm and get started

Finish registering by confirming your information.

How to Place a Bet at William Hill CO

Wagering on sports at William Hill CO is easy, thanks to a website and app that are easy to navigate. Bettors simply need to find what they want to bet on and lock in a wager on that market. And with a list of every sport running down the side of the screen, William Hill CO makes it nearly impossible to fail to do that. 

Here is a list of steps needed to place a bet at this bookmaker.

  • Login to your account
  • Select the sport you want to bet on
  • Select the league and game you want to bet on
  • Click on the bet you want to make
  • View your betslip on the screen and choose your risk amount
  • Click the “Place Bet” button to finalize the bet

About William Hill CO

William Hill CO launched in 2020 and is overseen by the Division of Gaming in Colorado. Bettors who are 21 years of age or older can use this sportsbook, as long as they are located within the state of Colorado when doing so. 

Bettors are required to verify that they are located in Colorado when placing their bets, through location verification software on their computers or by using the location services on their mobile device.

William Hill PLC

The William Hill company has been in business since the 1930s, well before the advent of online sports betting. They are based out of London, with the company having several land-based betting locations in the UK and elsewhere in the world. William Hill PLC has over 11,000 employees worldwide, as they expand into the United States and could continue to add to that number over time.

William Hill Sportsbook CO

William Hill CO is one of several sportsbooks that William Hill operates in the United States. They also have sportsbooks in New Jersey, West Virginia, Iowa and Indiana. 

William Hill CO allows Colorado sports bettors to enjoy sports betting Denver Nuggets games in the NBA, William Hill football betting on the Denver Broncos of the NFL, and the Colorado Rockies of Major League Baseball, in addition to the other teams in those leagues and beyond.

William Hill CO Review

While there are more sportsbook options in Colorado than in most states, William Hill CO does a good job of standing out above the competition in a lot of ways. They do a nice job of adding some creativity to the sports betting options they provide, while offering value to bettors in what ways they can as well. 

Here are some key pros and cons to take away from this William Hill CO review.


The biggest positive at William Hill CO is the fact that there are just so many betting options to choose from. 

Bettors can wager on anything from the highest tier of American sports to small international sports that most Americans haven’t even heard of. And with creative odds boosts in several markets, bettors can get some added value if they think a certain outcome is going to take place.

The fact that William Hill odds are fair and William Hill lines are often available early is another huge positive.


It would be nice to see one of the William Hill state-specific sites get a little creative with its offerings. Something like a unique bonus offer would go a long way toward making William Hill CO feel fresh.

The choice to be consistent as a brand across several states is understandable, but it does leave something to be desired from a creativity standpoint.

William Hill CO Customer Support

William Hill CO allows bettors to get in touch with them seven days a week. They can do so through live chat or text messaging capabilities. There is also a section of the site where bettors can look up the answers to their questions for themselves. Bettors can reach William Hill CO by phone at 855-754-1200 and by email at support-co@williamhill.us

How do I use a free bet at William Hill CO?

If a bettor loses their first wager at William Hill CO, they are credited with a free bet for that amount up to $500. From there, they simply need to place a new wager using that free bet balance.

How do I deposit with William Hill CO?

Bettors have several ways to deposit with this site. Bettors at William Hill CO can use credit cards or payment apps like PayPal to fund their accounts legally and securely.

What sports can I bet on at William Hill CO?

The sports that can be wagered on at this site are almost limitless. Common sports like football and basketball are options. But sports like Australian Football and table tennis are also up for grabs.

Can I stream sports on William Hill?

At this time, live streaming of sporting events is not an option at William Hill CO. That could change in the future, but for now bettors have to watch sports elsewhere.

How do I sign up at William Hill CO?

The signup process at this site is very straightforward. Bettors can click a signup button on the home page of the site, and are guided through a series of prompts to complete the process.

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