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Unibet NJ

Unibet Sportsbook New Jersey offers online sportsbook and casino products to the Garden State. Operating in the state since 2019, Unibet NJ — with credibility stemming from decades of operation in Europe — brings an online sportsbook and online casino product that bettors can enjoy with confidence.

  • Unibet has been an established sportsbook brand since 1997.
  • Unibet began operations in NJ in 2019.
  • Bettors can enjoy sportsbooks and casino gaming through Unibet NJ.
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Unibet New Jersey Sports Betting

New Jersey is one of the hotbeds of sports betting in the US today. This state was one of the first to push for legalized sports gambling, leading to a wave of other states doing the same. With several land-based and online betting options, NJ has taken advantage of legal sports betting in the US more than virtually any state.


Atlantic City is the hub of land-based sports gambling in this state, but that is just the beginning of the action for players in this state. As long as a bettor is physically located in New Jersey, they can use their mobile devices to bet online at approved New Jersey sportsbooks, including Unibet Sportsbooks. That being said, you no longer have to go to Atlantic City to gamble anymore.

With so many options for sports bettors in this state and the passion for sports there, the marketplace for sportsbooks is incredibly competitive. And owing to that competitive marketplace, Unibet Sportsbook has had to bring a quality product to the table. One such way it has done this is by offering a wide array of sports to wager on, such as the following.

Selection of sports to bet on  
🏈 Football⚾ Baseball🏀 Basketball
🏒 Hockey⚽ Soccer🎾 Tennis
🏏 Cricket⛳ Golf🎯 Darts
👊 MMA🏎️ Motor Racing🏉 Rugby
🚴 Cycling🎓 College Sportsand more…

Unibet NJ Bonus Code

Bettors looking to get started on the right foot with this sportsbook in New Jersey can do so with a Unibet bonus. There are multiple promotions available to new players at Unibet Sportsbook, all of which are easy to use.

Unibet New Jersey Sports Betting Partners

Something that has become common in professional sports in the United States is for pro sports franchises to partner with sports betting companies. The NJ Devils of the National Hockey League did when they decided to partner with Unibet starting in 2019. 

The partnership has allowed Unibet to be the official sports gambling partner of the Devils. Unibet also made legendary Devils goalkeeper Martin Brodeur a brand ambassador as a part of this deal.

While this partnership does not mean that there will be any in-person wagering locations at the Devils' home arena, it does mean that bettors can potentially enjoy in-arena promotions through their mobile devices.

The New Jersey Devils

The New Jersey Devils have been a part of the NJ professional sports scene since 1982 when they moved from Colorado. Despite sharing the tri-state area with the NHL's New York Rangers and New York Islanders, the NJ Devils have more than held their own in the market. The team has won three Stanley Cup titles during their time in this state and consistently hunted for the Cup throughout the 1990s and early 2000s.

Unibet Casino NJ

For those looking to change things up after betting on sports, the Unibet casino is an excellent place to do so. With more than one online casino, Unibet Sportsbook has put together a competitive online casino product with a substantial selection of online casino games to choose from. Slots from top-tier providers such as NetEnt and Konami are offered, along with a significant piece of table games and live dealer action.

Online casino players can also take advantage of promotions at Unibet Casino, NJ. Players can get a $10 free slot credit on Unibet and a first deposit bonus of up to $500 that can be used on the multitude of games available with Unibet.

Unibet TV New Jersey – Live Streaming

One of the most in-demand features in US sports online gambling is streaming live sporting events directly from an online sportsbook. Unfortunately, due to the complex media rights situations in the country, that feature is not yet common in this country or this state. Because of that, Unibet live streaming is not yet up and running.

In the future, this sportsbook may offer live streaming the way it does in other countries through its Unibet TV platform. This would allow bettors with funds in their accounts to watch live games and bet on them from the same platform. For now, though, this market is left playing the waiting game.

How to Register

How to Register a Unibet NJ Account

It is easy to start a new account with Unibet in this state. Bettors have to follow a series of prompts to get it done, as with most websites. Here is the list of steps to follow to get your Unibet account up and running.

1 E-mail address and password

Type in your email and password. Use a unique password.

2 Personal details (name, DOB, gender)

Provide your full name, gender and date of birth.

3 Address, mobile Number, security question & bonus code (none needed for the sports bonus)

The final step is to type in a full address, security question and mobile number and a bonus code (only for casino bonus and not needed for the sports betting bonus). You will later be asked to verify your identity by confirming the last 4 digits of your SSN.


How to Bet

How to Place a Bet at Unibet New Jersey

Placing a bet with this sportsbook is friendly and accessible, whether you are a new bettor or someone more experienced with sports gambling. Using either the Unibet NJ desktop site or Unibet Mobile app, bettors in this state can easily select the sport they want to wager on, pick their league and game, and place their bet.

All you have to do is follow these quick and easy steps to place a wager at Unibet.

1 Sign up from the link below or log in to your existing Unibet account
2 Select the Sports menu option and choose your preferred sport
3 Select the league and game you want to bet on
4 Click on the market and odds you want to wager on (ex. Giants moneyline +120)
5 View your betslip on the screen and choose the amount to risk on the bet
6 Click the “Place Bet” button

About Unibet NJ

Unibet was launched in NJ in 2019 and is licensed and regulated through the New Jersey Division of Gaming Enforcement. In addition to being the official sports gambling partner of the Devils, this site is also an authorized operator for the NBA.

As is the case with all online sportsbooks in New Jersey, bettors must be physically located in the state to wager at Unibet. Location verification through the Unibet sports betting app or desktop site is required to place bets there.

Kindred Group

Kindred Group is the parent company of Unibet NJ and used to go by Unibet Group PLC. The company was founded in 1997 and is headquartered in Malta, with offices throughout Europe, including Italy and the UK.

Kindred Group's most prominent name brand is Unibet, but it does have ten other gaming brands under its umbrella, including 32Red and Stan James. It is a NASDAQ publicly-traded company with over 1,400 employees across all of its properties worldwide.

As far as Kindred Group is concerned, the Unibet Sportsbook is the company's first major foray into the US gambling market. With NJ gambling going successfully for Unibet, the brand has since become available in Pennsylvania as well.

It is expected that Kindred Group will continue to expand the Unibet brand into other states as more and more states continue to legalize sports gambling and casino gaming online.

Kambi Group – B2B Sportsbook Prodiver 

Behind the scenes at this sportsbook and several other big-name sportsbooks, the operational software behind the book comes from Kambi.

Kambi is one of the biggest names in sportsbook technology, as they have partnered with brands including Penn National, DraftKings and Unibet to deliver the experiences that those brands are synonymous with. Given the reputation of those sportsbooks, it is no surprise that Kambi is as highly regarded by sportsbook operators as they are.

Unibet NJ Customer Support

A true strength of this brand is the strength of its customer service. They offer a live chat line for players who need a customer service question answered quickly, which is open from 8 am to 11 pm seven days a week.

They also offer customer service via email support at support@nj.unibet.com and by phone at 855-655-6310. Unibet also has a knowledge base to search for their answers to frequently asked questions.


Can I play at Unibet in NJ?

Bettors who are 21 years of age or older and who are physically located within state lines are able to play at Unibet in NJ. This can be done via this bookmaker's website or the sports betting app.

How do I deposit with Unibet NJ?

There are several ways to make a deposit with Unibet NJ. Bettors can use credit cards, PayPal and other eWallets, or with methods like prepaid cards and bank transfers. These same methods can be used to withdraw funds.

What is the minimum I can deposit at Unibet New Jersey?

The minimum deposit amount at Unibet NJ is $10. Bettors are, of course, welcome to deposit more than that if they so choose. But $10 is the lowest amount allowed by Unibet NJ.

Where else can I use Unibet sportsbook?

Unibet Pennsylvania, Indiana and Virginia are the only other options in terms of location for using Unibet in the US outside of NJ. This could change in the future, depending on changes to the legal status of sports online gambling in other states.

Can I have more than one Unibet account?

No, the terms and conditions at Unibet state that each player can only have one account with Unibet NJ. This prevents players from taking advantage of the same promotions multiple times, which would be a violation of the Unibet NJ terms and conditions.

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