Caesars Sportsbook's mobile sports betting up and running in Louisiana
January 30, 2022
On January 28, 2022, Caesars Entertainment, Inc. (NASDAQ: CZR), through its Caesars Sportsbook app, became the first to accept mobile sports bets in Louisiana.
This launch builds on the company's longstanding presence in Louisiana, which includes some of the most iconic sports betting experiences and massive casino resorts in the state.
The launch of the app is a significant moment for Caesars in Louisiana. The Co-President of Caesars Digital, Eric Hession, said,
"Launching our Caesars Sportsbook app on the first day mobile sports wagering goes live in Louisiana is a big moment for our legacy in the state."
Caesars hopes to offer an even better sports betting experience to Louisiana's residents and visitors with the launch.
"Louisiana sports fans have shown us their passion for sports betting every day since the opening of our Caesars Sportsbook locations at Harrah's New Orleans and Horseshoe Bossier City. Our mobile app is ready to bring fans closer to the sports they love while offering the very best in rewards," the co-founder continued.
Caesars Entertainment's massive contributions to Louisiana
Through its many local partnerships, including the naming-rights agreement for the New Orleans Saints' stadium, Caesars is well-equipped to deliver a superior sports betting experience to Louisiana's residents.
With Caesars Sportsbook, sports fans in Louisiana can enjoy the benefits of Caesars Rewards, including access to the exclusive hotel, food and beverage, and gaming opportunities at Caesars locations across the country. In addition, they can also take advantage of special VIP sports experiences through the company's local partnerships with the New Orleans Saints, New Orleans Pelicans, and LSU Athletics.
With more than 30 years of experience in Louisiana, Caesars has successfully operated several of the state's most significant landmarks. This includes the Horseshoe Lake Charles, Harrah's New Orleans, and Horseshoe Bossier City.
The Horseshoe Lake Charles property, which is currently under renovation, will reopen with a new Caesars Sportsbook. In 2022, the other iconic Louisiana landmarks will also welcome new versions of the company's signature betting and entertainment brands.
With over 20 years of experience in the sports betting industry, Caesars Sportsbook is the official sports book of the New Orleans Saints, the New Orleans Pelicans, and the LSU Athletics. The company also offers exclusive odds for The Advocate, Sports Illustrated, and CBS Sports.
Get $1500 matched deposit
For sports fans in Louisiana, the launch of the app is a great opportunity to take advantage of special offers and bonuses. Caesars will give new users a matched deposit up to $1500 paid out in free bets. The free bets are eligible whether users win or lose.
More sports betting operators in Louisiana are launching their mobile apps
Another operator that confirmed its presence in Louisiana was DraftKings, which joins the ranks of Golden Nugget Lake Charles. Matt Kalish, DraftKings's co-founder, noted that it's been a busy year for the company in the state.
Kalish also noted with the launch of mobile sports betting, Louisiana residents will be able to place their wagers wherever they are.
"Although Louisiana bettors have previously been able to place wagers in person at our Golden Nugget Casino Lake Charles location, the arrival of mobile betting greatly enhances accessibility and adoption potential within the Pelican State."