PointsBet Canada strikes deal with Alpine Canada as official betting partner
February 4, 2022
PointsBet Canada and Alpine Canada Alpin (ACA) announced a new collaboration on Wednesday, with PointsBet becoming the official sportsbook. The multi-year deal kicks off with the current 2021-2022 season.
Scott Vanderwel, CEO of PointsBet Canada, commented on the partnership:
“We are excited to be partnering with our world-class Canadian skiers as they follow their dreams and represent our great country on the world stage.”
PointsBet Sportsbook is one of the leading online gaming companies in the United States, is now preparing to launch PointsBet Canada, introducing to Canadian customers their unrivaled simplicity and convenience of use, reliable in-play capabilities, and the most comprehensive slate of pre-game and in-play betting options.
Alpine Canada is home to the national alpine, para-alpine, and ski cross teams. ACA, which just celebrated its 100th anniversary, has long been Canada's home for elite ski racing, backing countless Olympic, Paralympic, World Cup, World Championship, and X Games winners in their pursuit of perfection and efficiency.
Reliable business partner
When in the process of finding a partner for a sportsbook partnership, ACA prioritized a legal and recognized organization. "It was important for ACA to partner with an operator that had a stellar track record as a safe, legal market operator,” said Mags Doehler, VP Partnerships and Marketing at Alpine Canada.
“As Alpine Canada was considering a sportsbook partnership, we made it a priority that they be Canadian-based and completely committed to safe, legal, responsible gaming and PointsBet Canada checked all of the boxes.”
Nic Sulsky, Chief Commercial Officer of PointsBet Canada, stated he looked forward to seeing the partnership unfold and make a difference in the sports betting sector.
“The speed and excitement of ski racing is unparalleled, which is why we jumped at the opportunity to partner with Alpine Canada," Sulsky said.