Kambi partners with Affinity Interactive to establish US presence

January 2, 2022

Kambi Group Plc (Kambi) has formed a partnership with Affinity Interactive (AI), an omnichannel gaming industry leader, to support AI's new retail, digital, and online sports betting service, DRF Sports.

The multi-year relationship will grant AI access to Kambi's best-in-class betting solutions, ranging from compliance providing and odds compilation to consumer intelligence and risk management, all built on Kambi's unique software platform.

Disrupting the regulated U.S. betting market together

The company's collaboration focuses exclusively on regulated states, resulting in a multi-pronged strategy for the developing US betting sector. Kristian Nylén, CEO of Kambi, expressed his delight at the opportunity to deliver Kambi's software to the brilliant team at Affinity Interactive:

“This agreement is an exciting opportunity to showcase the strength of our product and leverage our experience to succeed in the competitive sports betting market. The combination of Kambi's advanced technology, DRF Sports’ multimedia information capabilities and Affinity Interactive’s regional casino assets make for an enticing sports betting proposition.”

Affinity Interactive chairman James Zenni hailed the announcement as well, saying that the collaboration signified an exciting period for the sports betting market and the firm. “This is the first step in our strategy of rolling out the DRF Sports brand to online customers for sports betting and iGaming,” Zenni stated.

AI's notable online and mobile presence, which includes the renowned 127-year-old Daily Racing Form, a leading provider of premium data and credible editorial coverage to horse racing and sports fans in North America, and DRF, as well as one of America's fastest-growing online and mobile betting platforms, will allow it to provide Kambi's technology and services to customers instantly.

With dozens of collaborations across six continents, Kambi is a prominent B2B provider of premium sports betting technology and services to the regulated worldwide betting and gaming sector. The multi-state partnership will debut the Kambi-powered sportsbook online in Iowa before expanding to other states in 2022 and beyond.

Kambi Logo

Some of, but not limited to, the Kambi sportsbook partners are:

What they thrive for

Kambi is a licensed B2C gaming operator's provider of premier sports betting services. Their services range from front-end user interface to odds compilation, customer intelligence, and risk management, and are built on a proprietary software platform.

ATG, Churchill Downs Incorporated, Kindred Group, LeoVegas, Penn National Gaming, and Rush Street Interactive are among the company's more than 30 customers. Kambi employs around 950 people at offices in their Malta headquarters, Australia, the Philippines, Romania, Sweden, the United Kingdom, and the United States.

Kambi has an excellent security strategy and is ISO 27001 and eCOGRA certified. It is also traded under the ticker "KAMBI" on the Nasdaq First North Growth Market.

Meanwhile, AI is an industry leader in omnichannel gaming, offering a diverse range of casino and online gaming services. It has approximately one million combined users and is well-positioned to capitalize on the worldwide growth of sports betting and iGaming by combining strong regional casinos in Nevada, Missouri, and Iowa with innovative technology, digital and media platforms, and an online betting footprint.

AI’s companies also comprise of the renowned Daily Racing Form, "America's Turf Authority since 1894" for horse racing and sports enthusiasts across North America; DRF Bets, one of America's booming online and mobile betting platforms; as well as DRF Sports, which provides users with exclusive up-to-date sports betting stats, insights, and analysis on all major U.S. sports and leagues.

Gus Anderson
Gus Anderson is a gambling wizard. As a kid he dreamt about becoming a Tennis, Hockey and Golf professional but ended up as a gambling professional with focus on both sports & casino.