Unibet sportsbook delivered just what we expected from one of the leading online sportsbook brands in the niche.
We are thrilled to see how they have accommodated the American market by offering special parlay boosts for NFL games. The range of betting markets for pro football matches is even better than we expected for regular-season games and future bets.
The welcome offer is decent and in line with market standards. Bettors will love the live-betting action and user-friendly odds. Sadly, there is no live streaming function available yet, but we have to give Unibet the highest grades for what we’ve seen in their early beginnings on the US market.
Sportsbook | Promotion | Promo Code |
Bet $5, Get $150 If Your Bet Wins | NONE NEEDED - Use link | |
Bet $5 and Get $150 in Bonus Bets | SQOREBONUS | |
Up to $1,500 in Bonus Bets*Bonus Bets Expire in 7 Days. One New Customer Offer Only. Add’l terms. | SQORE | |
$1,000 First Bet on Caesars | SMARTPLAY1000 | |
Bet $5 Get $150 in Bonus Bets if Your Bet Wins + 3 Free Months of NBA League Pass | NONE NEEDED - Use link |
Depending on in what state you are located the Unibet Welcome Bonus varies.
Unibet is no longer operating in the US.
Bonus Terms & Requirements
There is no bonus code required for the promotion to be activated. You will opt-in by registering a new account and placing the first bet of at least $10. To take maximum advantage of the bonus bet offer, you can deposit $500 as they will refund your stake all up to this amount. The refund cash will hit your account within 72 hours of the settlement of your maiden bet.
The process is very straight forward and the registration processes is one of the easiest we’ve found so far.
Type in your email and password. Use a unique password.
Provide your full name, gender and date of birth.
Final step is to type in full address, security question and mobile number and a bonus code (only for casino bonus and not needed for the sports betting bonus). You will late be asked to verify your identity but confirming your last 4 digits in your SSN.
Unibet has made the entire process of placing a bet as easy as possible. They have a jam-packed main page, but navigating through it requires zero effort as anything you want is just a single click away. If you wish to register a new account/make a deposit,/place a bet through the web browser or via the mobile device, it should all be a piece of cake, even if you are new to online sports betting.
Here is the short breakthrough of how easy it is to place the first bet with Unibet Sportsbook:
Login to your newly created Unibet account with the credentials provided in the registration process.
Go to the Sports section and select the sport and event you want to bet on
Click on the odds for your desired bet. The bet-slip will instantly appear on the right-hand side with your pick. Select stake amount in the betslip.
The betslip will display the potential payout for your bet. If you are pleased with your wagers place bet and hope for the best.
"We are aiming to give the best customer experience to our customers. From on-boarding to getting the right offer, to having the right product mix, to have the right casino product together with the right sports betting product, the right customer support and this is what sets us apart in Europe and this is what we are trying to replicate in the US." - Manuel Stan – SVP USA at Unibet
Only those who are physically located within the borders of New Jersey, Pennsylvania, Indiana, Virginia ,Iowa or Arizona and are at least 21-year-old can legally register a new account and enjoy Unibet’s perks.
No, there is no bonus code required. You will opt-in for Unibet’s welcome offer simply by registering a new account.
There is no particular information in regard to this matter at the moment. They have to negotiate US’ major leagues for broadcasting rights.
The correct way of saying Unibet is Uni (as in University) Bet. We have heard variations such as You and I Bet. Don't say that to anybody working at Unibet, they might get offended 😀.
Unibet is the official sports betting partner to to NHL team New Jersey Devils and the official casino partner to Philadelphia Eagles. Unibet are like many other sportsbooks also partners to the NBA which is giving them access to league data and information.
Martin Brodeur, one of the all time greatest hockey goalies is a Unibet brand ambassador.
The inaugural visit to Unibet's online sportsbook revealed that they cover pretty much everything an ordinary gambler would like to bet on.
We first checked what’s going on in the football section since football in general – and NFL in particular – is the most popular betting event in the US. Football also holds the primary position in the list of sports, showing how player-oriented Unibet is.
We have 21 years of DNA of sports betting…that is differentiating us from some of the competitors
Manuel Stan – SVP USA at Unibet
Just before the match day weekend, Unibet had 3741 different betting markets on the menu for the most popular US sport. Three main markets are highlighted when you select the desired league and see the list of matches available for betting.
You will instantly see spread lines, total points lines, and money line. A single match will offer around 85-90 additional markets to bet on. For instance, we found it particularly interesting to see some of the following markets for a match between Baltimore Ravens and Arizona Cardinals:
Selection of bet types offered |
Money Line & Total Points combined |
Alternate Lines – Arizona Cardinals from +1 to +26.5 handicap betting |
The first team to 10, 15, 20, 25, etc. points |
First scoring play – touchdown, field goal, or safety |
Total touchdowns |
Total yards of the shortest touchdown |
Total yards of the longest touchdown |
Total yards of the fastest/longest successful field goal |
Such a rich range of markets is available for all NFL matches. College football betting is also present, but half the NFL markets are on the menu for NCAAF games.
Unibet had 3741 different markets in one week of NFL games.
The complete list can be found on the left-hand side for other sports. It involves:
Selection of sports to bet on | ||
🏈 Football | ⚾ Baseball | 🏀 Basketball |
🏒 Hockey | ⚽ Soccer | 🎾 Tennis |
🏏 Cricket | ⛳ Golf | 🎯 Darts |
👊 MMA | 🏎️ Motor Racing | 🏉 Rugby |
🚴 Cycling | 🎓 College Sports | and more… |
There were some betting options available for each of these sports. Above the whole list, Unibet highlighted the most significant sports/events. NFL, NCAAF, MLB, NBA, NHL, FIFA World Cup, and English Premier League were there. All the important sports events in the world will be featured there.
This sportsbook does not take sports betting lightly – whether it is a big sports event or a minor one – the betting options are plenty. On top of the everyday offer, Unibet also has an exciting prospect of future bets.
Here is what we found on the menu for the NFL season:
If you are looking for Tennis picks, Unibet is a go-to place. According to Sean Calvert, a Unibet tennis expert, all Unibet customers with competitive tennis picks based on extensive research.
For MMA fans, the Unibet UFC offer is one of the best on the market. Unibet has a long history of UFC betting. They were one of the first sportsbooks to give this sport full attention, and for a long time, they worked closely with the Swedish, nowadays retired, UFC veteran Alexander “The Mauler” Gustafsson.
Unibet is known for the friendliness of their odds in Europe, and there is no reason why their US version should be any different. The first look at their odds reveals they are pretty much the industry standard. We compared the odds at Unibet sportsbook to those at FanDuel and Caesars to figure there was no significant difference in profitability.
All three standard odds variants are available (fractional, decimal, and American). You can quickly shift to the preferred method at the bottom of the page.
Live betting is a particular part of Unibet’s culture. This bookmaker pays special attention to this segment. US residents will from now on have the chance to enjoy a whole new level of in-play betting. We tested Unibet's live betting schedule in non-busy hours on purpose, but they still offered quite a decent action.
Superfast live betting, you can even bet on the next point in tennis.
We went to their in-play section in the early morning hours and found almost 30 different events available for betting. FIBA Basketball World Cup semi-final between Australia and Spain held the center of attention, while sports such as golf and tennis were also on the menu.
Matches from low-profile tennis tournaments (ITF – by far the lowest category of tennis tournaments) were available for in-play betting.
The array of markets and odds was imposing. For example, we could thus bet on the winner of the next point in tennis. The odds were entirely fair and very similar to that Unibet sportsbook generally offers across the ocean. You can bet whether the next field goal will be a two-pointer or a three-pointer for basketball.
Unibet has one of the most recognizable live streaming services in the world of betting, like their Unibet TV. However, they are yet to introduce such perks to the US market, which is no surprise given how tough it is to regulate live streaming rights with the most famous American leagues.
For now, you do not have the luxury of watching your favorite teams or players via Unibet’s live streaming service. There are no signs of whether the company will introduce it any time soon, but we will keep you updated.
With Unibet mobile app, betting on the go is another perk with sports wagering at Unibet. The sportsbook is well aware of the significance mobile betting has worldwide, and the United States should not be an exception.
All bets are placed from the app placed through a web browser.
They have thus created an app for both Android and iOS devices. It is essential to mention that you can’t place bets via the mobile browser. If you are using a portable device, the only way is to download the apps. Unibets’ bet credit bonus can also be used through the Unibet app. Everything available on the web browser is present in the apps, meaning you can register a new account, make deposits/withdrawals, place bets, check your bet history, etc., through the apps.
The American market is somewhat specific in terms of banking methods as well. Unibet offers a much broader range of options for their European users, but they had to limit these to six depositing and three withdrawals methods when entering the US market.
The minimum amount for deposits and withdrawals is $10 for all methods. More details can be found in the table:
Payment Method | Processing Time | Payment Type | Minimum Deposit |
Mastercard | Instant | Payment Technology Company | $10 |
Visa | Instant | Payment Technology Company | $10 |
Paypal | Instant | E-Wallet | $10 |
ACH Vip Preferred | Instant | E-Check | $10 |
Wire Transfer | Instant | Online Banking | $10 |
Unibet Prepaid Card | Instant | Prepaid Card | $10 |
PayNearMe | Instant | Cash | $10 |
Payment Method | Processing Time | Payment Type | Minimum Withdrawal |
Cash Cage | Instant | Cash | $10 |
PayPal | 2-5 Business Days | E-Wallet | $10 |
Bank Transfer | 2-5 days | E-Wallet | $10 |
It is important to mention that you can use Paypal as a withdrawal method only if you had previously deposited via this e-wallet. It is the most recommended way to do transactions with Unibet.
Unibet is one of the most popular sports betting operators in the world. They were founded in Sweden back in 1997 by gambling pioneer Anders Ström. Unibet grew fast and became the market leader in Sweden and the Nordic Region.
In the years 2000-2010, went from being king of the north to one of the top brands in Europe. They have gained tremendous experience in two decades and offer a unique player-oriented approach.
Our focus is entirely on customer experience…we always take good care of our customers.
Manuel Stan – SVP USA at Unibet
They entered the US market on September 10, 2019, with their launch of nj.unibet.com in New Jersey and Hard Rock Hotel Atlantic City. A couple of months later, on November 15, 2019, pa.unibet.com was launched in partnership with the Mohegan Sun in Pennsylvania. Since then, Unibet has expanded into several other states. Their US headquarters in New York, Unibet, is trying to conquer the US market.
Our vision as a company is always to be number one in all the markets where we operate…. to be successful as an operator in the US; you have to figure out the needs of each state and look at each different state as a unique business case.
Manuel Stan – SVP USA at Unibet
Before the end of 2019, the Unibet PA sportsbook launched through a partnership with Mohegan Sun Pocono. Pennsylvania was Unibet's second state, previously already operating in New Jersey. Unibet sportsbook is working with Kambi as their odds provider, which is a partnership that is unlikely to change for Unibet PA as Kambi is partly owned by the Kindred Group (the company behind Unibet).
Indiana is Unibet's third state and the first new state in 2020, where their award-winning sportsbooks are offered. July 30th was the launch date, and Unibet IN is slowly becoming one of the key players in the Hoosier state.
Before launching the Unibet sportsbook in NJ on September 10, 2019, the Unibet online casino had already been live for close to three months. The New Jersey license is held through an agreement with Hard Rock Hotel and Casino in Atlantic City. Through their partnership with Kambi, Unibet NJ offers excellent odds on a vast selection of sports.
The fourth state for Unibet US sportsbook. The Unibet Virginia sportsbook is operated through a partnership with Pala Interactive, the partner for Unibet in Indiana and Pennsylvania.
Unibet Iowa went live on September 1st, 2021. This is the Kindred Groups' flagship brand's fifth state in the US. Unibet Iowa is regulated by the Iowa Racing and Gaming Commission.
A couple of weeks after the Iowa launch, Unibet also entered Arizona, securing its sixth state. Unibet is now part of a small exclusive club of sportsbooks offering services in several US states.
Unibet US Customer supporter center is based in Cherry Hill, New Jersey. All the common support channels are available. Here is the short walkthrough of the ways their support can be contacted:
Customer Service Hours of Operation: 8:00 am - 11:00pm ET - 7 Days a Week. There is also a help center with answers to the most frequent questions. You can visit it anytime just by clicking the questions mark next to the “Join Now” button on the main page.
Sign up for our newsletter now!