Caesars Sportsbook Relaunches Mobile Sports Betting in Illinois
March 10, 2022
After launching its sportsbook on August 3, 2021, in Illinois, Caesars Entertainment relaunched Caesars Sportsbook on March 9, 2022, due to the state's regulation to move the Illinois sports betting system into online registration.
For decades, Caesars has provided exceptional entertainment experiences in Illinois through Harrah's Joliet, Harrah's Metropolis, and Grand Victoria Casino Elgin. Customers will quickly recognize the debut of Caesars Sportsbook on its newest and most technologically advanced platform, Liberty, as a significant upgrade above previous versions of Caesars Sportsbook offered in the state.
Caesars Sportsbook is also looking to grow its presence in the Prairie State by forming crucial local relationships that they will announce soon.
"We're pleased to launch our best mobile sports wagering product and to reach more sports fans in Illinois," said Chris Holdren, Co-President of Caesars Digital. "This is an important step for us as we continue to expand our offering of best-in-class rewards for sports fans across the state."
Caesars Sportsbook provides sports bettors with a better betting experience by putting more wagering alternatives in their hands, integrating with Caesars Rewards, the industry's most famous customer loyalty program.
Every wager sports bettors place will earn Tier Credits and Reward Credits, which can be used to unlock bonus cash on the app, as well as remarkable industry-best possibilities at Caesars sites across Illinois, including the heart of The Las Vegas Strip and beyond.
The end of confusion
Caesars Sportsbook now runs retail sportsbooks in 22 states and jurisdictions, 16 of which are mobile. Players can follow the Caesars Sportsbook social account @CaesarsSports on Twitter, Instagram, and Facebook for real-time industry information and join an empire of like-minded Caesars.
Online betting companies have grown significantly in Illinois these last few years. Despite earlier signup restrictions, Illinois is considered one of the major sports betting markets in the United States.
"Illinois has had one of the weirdest sports betting rollouts in the country, but it's also one of the most successful markets," said Joe Boozell, an industry analyst from PlayIllinois.com.
Although Illinois sports betting apps frequently provide bonuses and promotions, the state's potential for sports betting revenue has yet to be realized due to the state's previous in-person registration requirement.
Faced with a massive budget deficit and a critical need for cash due to the pandemic, Gov. J.B. Pritzker lifted the in-person registration barrier, allowing people to sign up and wager from anywhere through their mobile phone.
The governor permitted this to continue for roughly ten months, but the government then reinstated the in-person requirement in April of last year.
Because the original statute was unclear about when the requirement would expire, lawmakers approved a bill last fall setting March 5 as the deadline — and ensuring that mobile registration would continue indefinitely.
There are seven mobile sports betting companies settled in Illinois now. Among them are Barstool Sportsbook (Hollywood Casino Aurora/Hollywood Casino Joliet), BetMGM Sportsbook, BetRivers Sportsbook (Rivers Des Plaines), Caesars Sportsbook (Grand Victoria Casino Elgin/Harrah's Joliet/Harrah's Metropolis), DraftKings Sportsbook (DraftKings at Casino Queen), FanDuel Sportsbook (Par-a-Dice Casino), and PointsBet Sportsbook (Hawthorne Race Course).
After opening over the weekend, BetMGM is the newest operator to join the market.