Affinity Interactive's Daily Racing Form introduces online sportsbook in Iowa
January 26, 2022
Daily Racing Form ("DRF"), a premier source of premium data and credible editorial coverage to North American horse racing and sports aficionados, yesterday announced the opening of its first online sportsbook in Iowa.
The sportsbook, which is powered by DRF Bets, one of America's leading online and mobile wagering platforms, is the next milestone in DRF's ambitious aspirations to expand its sports betting offering and satisfy the increasing demands of customers.
DRF and its prominent range of brands – comprising DRF Bets, DRF Sports, DRF Cash Grab, and DRF en Espanol – are part of Affinity Interactive, a gaming industry leader with innovative technology, digital and media platforms, and an online betting presence serving almost one million clients.
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DRF, which is now online and available to all sports fans in Iowa, allows wagers on all authorized big U.S. and international sports, as well as a variety of bet types such as moneyline, point spread, over/under, parlays, and live/in-game betting.
The new DRF Sportsbook joins the DRF Sports website, which launched in September 2021, and the DRF Cash Grab free-to-play sports prediction app debuted in October.
"The launch of our first sportsbook is a significant event for Affinity Interactive and DRF as we continue our ambitious plans to deliver a world-class, digital sports betting product to sports fans across the U.S.," Itay Fisher, Chief Digital Officer at Affinity Interactive, said in a statement.
"The sportsbook website and app launch represent our third major sports product rollout in recent months, and further illustrates our ambition and commitment to providing best-in-class sports betting products for customers. This is another important step as we continue to deliver on our pipeline of innovative offerings that will position us to grow our presence nationwide and take bets in every state,” he further explained.
James Zenni, Affinity Interactive Chairman, commented:
“Iowa was a natural choice for our first sportsbook offering given our established presence at Lakeside Casino in Osceola. As we continue to optimize and integrate our complementary land-based and interactive properties, we are highly focused on positioning our platform as the go-to sports betting destination.”
Daily Racing Form has been dubbed "America's Turf Authority since 1894" for horse racing and sports enthusiasts across North America. It offers the most comprehensive data coverage in horse racing, dynamic past performances, patented handicapping and analytics tools, expert recommendations, and DRF BetsTM.
Affinity Interactive is an omnichannel gaming market leader with a broad range of casino and online gaming products. Affinity Interactive has approximately 1 million combined customers and is able to benefit from the continued momentum in sports betting and iGaming internationally.
The company combines leading regional casinos in Nevada, Missouri, and Iowa with sophisticated technology, digital and media portals, and an online betting establishment.
Affinity Interactive also owns Daily Racing Form, for horse racing and sports fans across North America; DRF Bets, one of America's fastest-growing online and mobile betting platforms; and DRF Sports, which offers fans exclusive up-to-date sports betting figures, insights, and commentary on all major U.S. sports and leagues.
You can find the DRF sportsbook at https://ia.drf.com/sports.